Below-the-Line Advertising DefinitionAnd surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. Lets take a look…. Companies market their products in a number of ways. These ways fall into either of these two categories:. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product. Media such as television, cinema, radio, newspapers, and magazines are used to create an impact about the company and its product.
Selling Above and Below the Line by Skip Miller
Selling Above and Below the Line (book summary)
Embed Size px. Though, a. Catalogues and postcard mailings are still popular and effective marketing tools. Bhanu says:.Marketing activities done within the retail store are called In-store marketing activities. Embed Size px. It was well written. Full Name Comment goes here.
Start reading. Views Total views. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate? Above-the-line methods are ideal for general brand awareness, while below-the-line tactics are preferable for fostering direct relationships with potential customers.
Secure the Sale. Your Money. I prefer stargazing to spending nights in clubs. A general rule is that numbers must come from the customer.
Above-the line casts a wide net versus below-the-line, which uses a proverbial fishing pole through direct mailin. Consider flipkart has posted big billion day across the internet - the ideology is both branding and selling happening at the same time…. Psychologists tell us that consumers need to be exposed to an advertising message at least sellnig times before it begins to penetrate. Now customize the name of a clipboard to store your clips.
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Serajuddin Khan says:. Give your buyers choice, but not too much choice. While above-the-line methods are ideal for be,ow general brand awareness, regional or at bigger territory level and mass audience is covered in this type of promotion. It is done at national, below-the-line tactics are preferable for fostering more meaningful relationships with potential customers. Secure the Sale.
Cost, service, functionality—good salespeople know the value propositions that speak to frontline managers. Sales professionals that appeal to both achieve spectacular results. In Selling Above and Below the Line , master sales trainer Skip Miller shows how to simultaneously sell the technical and financial fit of any product or service—a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. Readers learn to:. Too often, sales that seemed locked in will stall or go dark.
A marketer, a dreamer. Having the prospect make a decision at every step ensures that each stage is being considered and that there is mutual effort involved in getting to the decision. It was well written.
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